Prıncıples Of Marketıng Deneme Sınavı Sorusu #820219

... is a type of initial research that provides information to understand the scope of the current marketing problem.

Which of the following completes the definition given above?


Exploratory research

Conclusive research

Descriptive research

Causal research

Qualitative exploration


Yanıt Açıklaması:

Exploratory research is a type of initial research that provides information to understand the scope of the current marketing problem. Thus, the correct answer is A. 

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