Prıncıples Of Marketıng Deneme Sınavı Sorusu #1394588

Strategic business units are characterized in four quadrants such as Stars, Question Marks, Cash Cows and Dogs.

I.They have potential of generating high amounts of cash.

II.They can generate enough cash to be self-sufficient.

III.They are the products, brands or divisions with both low growth rate and low market share.

IV.They are the products, brands or divisions that have a high growth rate and high market share.

Which of the above are among the characteristics of dogs?

I, II

I, IV

II, III

II, IV

I, II, III

Yanıt Açıklaması:

Dogs are the products, brands or divisions with both low growth rate and low market share. Although they can generate enough cash to be self-sufficient, they don’t have potential of generating high amounts of cash.

PAYLAŞ:

SORUNUN CEVABI: C

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