Prıncıples Of Marketıng Ara 10. Deneme Sınavı

Toplam 20 Soru
PAYLAŞ:

1.Soru

Which of the following states the steps of marketing research in the correct order? 


1. Developing an approach to the problem 

2. Problem definition

3. Research design formulation

4. Data preparation and analysis 

5. Fieldwork

6. Report generation and presentation

1. Research design formulation

2. Developing an approach to the problem

3. Problem definition

4. Fieldwork

5. Data preparation and analysis

6. Report generation and presentation

1. Problem definition

2. Developing an approach to the problem

3. Research design formulation

4. Fieldwork

5. Data preparation and analysis

6. Report generation and presentation

1. Problem definition

2. Fieldwork 

3. Data preparation and analysis 

4. Developing an approach to the problem

5. Research design formulation

6. Report generation and presentation

1. Data preparation and analysis 

2. Problem definition

3. Research design formulation

4. Developing an approach to the problem

5. Fieldwork

6. Report generation and presentation


2.Soru

......... is developed in order to collect, process, store and provide information that will form the basis of the marketing decision-making process. What is the name of this system?


Marketing information system

Information acummulate system

Relevant information system

Marketing tool system

Customer marketing system


3.Soru

........... are the groups of people who have an interest in the marketer’s ability to achieve their objectives.

Which one of the following is the right option to fill the blank?


Competitors

Suppliers

Companies

Publics

Marketing intermediaries


4.Soru

Which of the following answers the questions of “can the person do it?


Specific

Measurable

Achievable

Relevant

Time-Oriented


5.Soru

Which marketing research category aims at acquiring information on the market and market trends for future forecasting?


Target market research 

Sales research

Promotional research

Product research

Marketing environment research


6.Soru

Which of the following is not among the 4Ps of marketing?


Product

Promotion

Price

Place

Profit


7.Soru

Which one buys something to produce public services?


Consumer markets

Business markets

Reseller markets

Government markets

International markets


8.Soru

"The microenvironment consists of actors close to the company that affect its ability to create superior customer value."
Which of the below is NOT considered one these "actors"?


Suppliers

Governments

Competitors

Marketing intermediaries

The company itself


9.Soru

Marketing intelligence assists;

  1. Developing sound marketing strategiess
  2. Marketing planning
  3. Developing casual marketing strategies
  4. Monitoring the employees
  5. Identifying customer groups

Which statements above are correct about marketing intelligence?


I, II  and IV

I and II

II, III and IV

I, III and V

II and V


10.Soru

I. There must be two or more parties involved like individuals or organizations.

II. Each party must have valuable offer to satisfy the needs and wants of the other party. 

III. On one side of the process, there is marketer and on the other side is the market. 

Which process is defined in the list above?


Demand

Market offerings

Experience

Exchange 

Need


11.Soru

Which of the following is true about the functions of Marketing Information System? 


As much as possible information should be loaded to marketing information managers for effective decisions.

One of its functions is to to determine the information needed in marketing decisions.

While generating information, deploying internal databases and sources is the unique decision-making process.

Another function of Marketing Information System requires keeping information related to marketing decisions in the company only. 

Marketing Information System is particularly useful for chain businesses regarding its functions. 


12.Soru

Strategic business units are characterized in four quadrants such as Stars, Question Marks, Cash Cows and Dogs. 

I.They have potential of generating high amounts of cash. 

II.They can generate enough cash to be self-sufficient.

III.They are the products, brands or divisions with both low growth rate and low market share. 

IV.They are the products, brands or divisions that have a high growth rate and high market share. 

Which of the above are among the characteristics of dogs?


I, II

I, IV

II, III

II, IV

I, II, III


13.Soru

-------- establishes where a company wants to be in the future over a specific period of time.

According to the statement given above, which one of the followings fills the blank?


Values

Vision

Mission

Goals

Objectives


14.Soru

What is the reason why people choose certain brands/companies over others that provide the same services or sell the same products (such as BİM, ŞOK, Çağdaş, Metro) ?


Quality

Marketing

Advertising

Customer-perceived value

Promotions


15.Soru

Marketing managers encounter typical problems in terms of marketing information: Which of the following states the following situation correctly?  

'The information might be false.'


The lesser amount of required and relevant information compared to larger amount of redundant information.

Reaching the required information as a result of dispersed information sources in the company.

Being unable to reach some vital marketing information since they are constrained by some managers.

Being unable to gather critical marketing information at the time they are needed.

Being unable to be sure of the accuracy and precision of the marketing information gathered.


16.Soru

Customer satisfaction, employee satisfaction, serving the public are examples to the __________  of a company.


Values

Strategy

Plan

Mission

Vision


17.Soru

Which one of the following is not included among the market offerings through which consumers’ needs and wants are fulfilled?


integration

product

service

information

experience


18.Soru

Which paradigm believes that if companies produce a good quality product at reasonable prices, it will be sold without marketing efforts?


Societal marketing concept orientation

Marketing orientation

Sales orientation

Production orientation

Product orientation


19.Soru

___________ are made up of marketing research companies, advertising agencies, media firms, public relations companies, and marketing consultancy companies.


MArketing services agencies

Physical distribution firms

Resellers

Manufacturers

Financial intermediaries


20.Soru

According to the growth strategies, which one of the following is the name of the strategy which a business continues its operations with the present products in its present markets?


Product development

Market penetration

Market development

Diversification

Market skimming