Prıncıples Of Marketıng Deneme Sınavı Sorusu #800115
Which of the following is true about the functions of Marketing Information System?
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As much as possible information should be loaded to marketing information managers for effective decisions. |
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One of its functions is to to determine the information needed in marketing decisions. |
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While generating information, deploying internal databases and sources is the unique decision-making process. |
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Another function of Marketing Information System requires keeping information related to marketing decisions in the company only. |
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Marketing Information System is particularly useful for chain businesses regarding its functions. |
The first function of the system is to determine the information needed in
marketing decisions.The second function of the marketing information system is to generate any kind of marketing information that might be needed in decision-making. The third function of the marketing information system is to deliver the
generated information to the people or managers who would use this information
need in marketing decisions when needed. Choice B reveals the first function of the sysytem.
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