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Prıncıples Of Marketıng
Prıncıples Of Marketıng Deneme Sınavı
Prıncıples Of Marketıng Deneme Sınavı Sorusu #800611
Prıncıples Of Marketıng Deneme Sınavı Sorusu #800611
According to the growth strategies, which one of the following is the name of the strategy which a business continues its operations with the present products in its present markets?
Product development |
Market penetration |
Market development |
Diversification |
Market skimming |
Yanıt Açıklaması:
In the growth matrix, the first strategy is market penetration strategy. In this strategy, a business continues its operations with the present products in its present markets. Therefore, the business can profoundly penetrate the market, in other words increase the sales of its existing products in its current market.
There are three options for a business that wants to penetrate the market. The right answer is B.
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