Prıncıples Of Marketıng Deneme Sınavı Sorusu #808558

Marketing managers encounter typical problems in terms of marketing information: Which of the following states the following situation correctly?  

'The information might be false.'


The lesser amount of required and relevant information compared to larger amount of redundant information.

Reaching the required information as a result of dispersed information sources in the company.

Being unable to reach some vital marketing information since they are constrained by some managers.

Being unable to gather critical marketing information at the time they are needed.

Being unable to be sure of the accuracy and precision of the marketing information gathered.


Yanıt Açıklaması:

Marketing managers encounter many problems in terms of marketing information. One of them is getting false information. Being unable to be sure of the accuracy and precision of the marketing information gathered could be restated as getting false information, therefore the correct answer is E.

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