Based on the definitions, we can underline some of important points about marketing:
• Marketing is an exchange process
• Customer needs and wants are the starting point of marketing process
• Marketing offers are goods, services and ideas.
• The needs of the customers and the objectives of the companies are satisfied in the marketing process.
• Developing, pricing, distributing and promoting products are core marketing activities.
• Marketing creates customer value
• Marketing does not only affect customers, but partners and society as a value.
• Marketing is both a business function and philosophy.