Prıncıples Of Marketıng Deneme Sınavı Sorusu #1394322

Which of the following term refers to "a statement of the organisation's purpose"?


Value

Vision

Mission

Goal

Business portfolio


Yanıt Açıklaması:

Values are principles and shared beliefs that unite customers, business, managers and staff.

Vision states the standards for the future success of a business.

Goals are the basis of strategy formation and also provide standards for performance evaluation. 

Business portfolio is the collection of businesses and products that make up the company. 

Therefore, the answer is "C".

Yorumlar
  • 0 Yorum