Prıncıples Of Marketıng Deneme Sınavı Sorusu #1405640

Which of the following describes people who have an interest in the marketer’s ability to achieve their objectives?


Customers

Suppliers

Marketing Intermediaries

Competitors

Publics


Yanıt Açıklaması:

Publics are the groups of people who have an interest in the marketer’s ability to achieve their objectives. Some public groups like internal publics are more obvious, but publics can also include other groups like citizen action publics.

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