Prıncıples Of Marketıng Deneme Sınavı Sorusu #795320

i) Is an exchange process,

ii) Creates customer value,

iii) Is only about customers.

Which of the above statements about marketing is/are true?


Only i

Only ii

i and ii

i and iii

i, ii, and iii


Yanıt Açıklaması:

Some of important points about marketing are:
• Marketing is an exchange process
• Customer needs and wants are the starting
point of marketing process
• Marketing offers are goods, services and
ideas.
• The needs of the customers and the
objectives of the companies are satisfied in
the marketing process.
• Developing, pricing, distributing and
promoting products are core marketing
activities.
• Marketing creates customer value
• Marketing does not only affect customers,
but partners and society as a value.
• Marketing is both a business function and
philosophy.

There fore, statement i and ii are true. The right answer is C.

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