Prıncıples Of Marketıng Deneme Sınavı Sorusu #800964
There is only one correct statement below. Choose the correct answer from the following statements about marketing?
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Marketing information includes merely verbal and written data that is relevant to marketing decisions. |
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Whole accumulation of information is irregularly organized by marketers for the purpose of using it in decision-making. |
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Some spesific information created the need for harmonizing the managerial tool. |
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Firms and marketing managers feel the critical need of obtaining information competitive, changes and trends in the marketing environment. |
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New developments in the markets, rapidly advancing technology, and expanding scope of marketing activities create certainty in the business environment, |
The statements needs to be corrected. First of all, marketing information includes any verbal, written or visual data that is relevant to marketing decisions. Secondly, whole accumulation of information is systematically organized by marketers for the purpose of using it in decision-making. You can read from the book that new developments in the markets, changing customer preferences, rapidly advancing technology, shorter product life cycles, and expanding scope of marketing activities create uncertainty and risk in the business environment. And lastly, this abundant bulk of information created the need for a more comprehensive approach for organizing and categorizing it. Correct answer is D
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