Prıncıples Of Marketıng Deneme Sınavı Sorusu #801443

What is the correct order of the steps of marketing research process?


Fieldwork, Problem definition, Developing an approach to the problem, Research design formulation, Data preparation and analysis, and Report generation and presentation.

Problem definition, Developing an approach to the problem, Research design
formulation, Fieldwork, Data preparation and analysis, and Report generation and presentation.

Problem definition, Fieldwork, Data preparation, Developing an approach to the problem, Research design formulation, and analysis, and Report generation and presentation.

Data preparation, Fieldwork, Problem definition, Developing an approach to the problem, Research design formulation,  and analysis, and Report generation and presentation.

Research design formulation, Data preparation and analysis, Developing an approach to the problem, Fieldwork, Problem definition and Report generation and presentation


Yanıt Açıklaması:

The marketing research process includes six main steps. These are problem definition, developing an approach to the problem, research design formulation, fieldwork, data preparation and analysis, and report generation and presentation. Correct answer is B. 

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