Prıncıples Of Marketıng Deneme Sınavı Sorusu #803138

Sometimes companies can get  a lot of cash flow from a strategic business unit and they may decide to use that chash to finance other units.

According to above information, which one of the following strategies refers to given stuation?


Building the share of business unit

holding the unit at current level

Harvesting

Divesting

Downsizing


Yanıt Açıklaması:

Sometimes a SBU may provide a lot of cash flow to the company and in harvesting strategy the company may use the cash coming from this unit to finance other units

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