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Prıncıples Of Marketıng
Prıncıples Of Marketıng Deneme Sınavı
Prıncıples Of Marketıng Deneme Sınavı Sorusu #820193
Prıncıples Of Marketıng Deneme Sınavı Sorusu #820193
I- expressing the general problem
II- identifying the specific components of the marketing research problem
III- developing a theoretical framework
IV- helping identifying the research objectives
Which of the above is/are among the components of problem definition in marketing research process?
Only III |
II-III |
I-II-IV |
I-II-III |
Only IV |
Yanıt Açıklaması:
Problem definition involves expressing the general problem and identifying the specific components of the marketing research problem. In addition, defining the research problem would also help identifying the research objectives. On the other hand, the steps of selection, adaptation and development of a suitable theoretical framework are part of the research design. Thus, the correct answer is C.
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