Prıncıples Of Marketıng Deneme Sınavı Sorusu #820193

I- expressing the general problem

II- identifying the specific components of the marketing research problem

III- developing a theoretical framework

IV- helping identifying the research objectives

Which of the above is/are among the components of problem definition in marketing research process?

Only III

II-III

I-II-IV

I-II-III

Only IV

Yanıt Açıklaması:

Problem definition involves expressing the general problem and identifying the specific components of the marketing research problem. In addition, defining the research problem would also help identifying the research objectives. On the other hand, the steps of selection, adaptation and development of a suitable theoretical framework are part of the research design. Thus, the correct answer is C.

PAYLAŞ:

SORUNUN CEVABI: C

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Prıncıples Of Marketıng Deneme Sınavı Sorusu #820193

I- expressing the general problem II- identifying the specific components of the marketing research problem III- developing a theoretical framework IV- helping identifying the research objectives Which of the above is/are among the components of problem definition in marketing research process?

SORUNUN CEVABI: C

Yorumlar

I- expressing the general problem

II- identifying the specific components of the marketing research problem

III- developing a theoretical framework

IV- helping identifying the research objectives

Which of the above is/are among the components of problem definition in marketing research process?