Prıncıples Of Marketıng Deneme Sınavı Sorusu #1371624

I. Environmental

II. Financial

III. Social

Which one(s) of these is/are among the three types of relational bond companies use?


Only I

Only II

Only III

I-II

II-III


Yanıt Açıklaması:

Relationship marketing looking at customers as an individual and creating reliable bonds with them is a central goal in relationship marketing. Companies use three types of relational bond like financial, social and structural to retain their current customers and increase their loyalty.

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