Prıncıples Of Marketıng Deneme Sınavı Sorusu #798654

Which of the following defines the term "Marketing İnformation" the best? 


Any verbal, written or visual data that is relevant to marketing decisions

Marketing decisions made by authorities in the field of marketing

Data one has about the processes of marketing

Academic and practical knowledge you have while working with others in marketing services

Focusing on and using information as a tool for competitive aims


Yanıt Açıklaması:

Marketing information could be defined as any verbal, written or visual data that is relevant to marketing decisions, and could be gathered from
various sources. Marketing information is also defined as any data or information gathered legally and ethically, which would be analyzed and transformed regarding to business needs for using in strategic planning and problem-solving processes.

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