Prıncıples Of Marketıng Deneme Sınavı Sorusu #819796
... consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights
Which of the following completes the definition above?
A marketing information system |
The main function of marketing information |
The aim of marketing system |
The importance of marketing information |
The first attempt for generating a marketing information |
A marketing information system consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights. Thus, the correct answer is A.
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