We can summarize marketing management orientations as;

1) Production orientation: Produce as cheaply as possible and keep prices low.

2) Product orientation: Focus on making the best possible product & quality.

3) Sales orientation:  Focus on selling what they produce instead of selling what the consumers need.

4) Marketing orientation:  Focus on contributing to the satisfaction of customers’ needs. 

5) Societal Marketing Concept: Delivers value to customers in a way that maintains or improves both the consumer’s and society’s well-being