Prıncıples Of Marketıng Deneme Sınavı Sorusu #1108833

  • To determine the information needed in marketing decisions
  • To generate any kind of marketing information that might be needed in decision-making
  • To deliver the generated information to the people or managers who would use this information in marketing decisions when needed

Which of the following includes these functions?


Marketing decisions

Marketing intelligence

Marketing sources

Marketing information system

Marketing research and insight


Yanıt Açıklaması:

Marketing information system's functions are;

  • To determine the information needed in marketing decisions
  • To generate any kind of marketing information that might be needed in decision-making
  • To deliver the generated information to the people or managers who would use this information in marketing decisions when needed.
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