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Prıncıples Of Marketıng
Prıncıples Of Marketıng Deneme Sınavı
Prıncıples Of Marketıng Deneme Sınavı Sorusu #1394154
Prıncıples Of Marketıng Deneme Sınavı Sorusu #1394154
Which of the following terms refers to “the road map which shows how to get from the current position to the desired position”?
Strategy |
Strategic planning |
Long-term planning |
Short-term planning |
Values |
Yanıt Açıklaması:
Strategy is defining policy for the goal.
Long-term planning includes all corporation-wide topics such as growth, markets and product lines.
Short-term planning is the responsibility of middle and lower-level management and generally involves a timeline of a year or less.
Values are principles and shared beliefs that unite customers, business, managers and staff.
Therefore, the answer is "B".
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