Prıncıples Of Marketıng Deneme Sınavı Sorusu #1394154

Which of the following terms refers to “the road map which shows how to get from the current position to the desired position”?


Strategy

Strategic planning

Long-term planning

Short-term planning

Values


Yanıt Açıklaması:

Strategy is defining policy for the goal. 

Long-term planning includes all corporation-wide topics such as growth, markets and product lines.

Short-term planning is the responsibility of middle and lower-level management and generally involves a timeline of a year or less. 

Values are principles and shared beliefs that unite customers, business, managers and staff. 

Therefore, the answer is "B".

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