Prıncıples Of Marketıng Deneme Sınavı Sorusu #795378

Which of the following marketing approaches is the one that focuses on selling what the company produces instead of selling what the consumers need?


Marketing orientation

Marketing orientation

Relationship orientation

Social orientation

Sales orientation


Yanıt Açıklaması:

Companies following the selling concept, think that consumers will not buy products unless the company goes under substantial selling and promotion efforts. Generally, companies focus on selling what they produce instead of selling what the consumers need. The right answer is E.

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