Prıncıples Of Marketıng Deneme Sınavı Sorusu #795397

Which of the following is not a decision about product variable of marketing mix?


Labeling

Warranty

Branding

Packaging

Wholesaling


Yanıt Açıklaması:

Product decisions include selecting a brand name, deciding product’s package and label, after sales services, warranty conditions, design and product’s features, product modifications and improvements, deciding product strategies at different stages during its life cycle etc. Wholesaling is about Place variable. The right answer is E.

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