Prıncıples Of Marketıng Deneme Sınavı Sorusu #800613

Which one of the following can be defined as a threat in a SWOT analysis?


Superior product quality

Rapid market growth

Economic collapse

Limited distribution

Weak market image


Yanıt Açıklaması:

External potential threats for a SWOT analysis may be listed as following:

• Entryof Foreign competitors into the Market
• Entry of new replacement products into the market
• Product being in a decline stage
• Changing customer needs/tastes
• A decline in customer trust
• Rival firms employing new strategies
• Increasing amounts of legal changes
• Economic collapse
• Changes in Central Bank policies
• New technology
• Demographic changes
• Barriers in entering foreign markets
• International political turmoil
• Drop in cash exchange rates

The rşght answer is C.

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