Prıncıples Of Marketıng Deneme Sınavı Sorusu #819904

A car company cannot decide whether to advertise only on television or on both television and radio.

Which of the following research types does this company need?


Marketing environment research

Target market research

 Promotional research 

Sales research

Product research


Yanıt Açıklaması:

Promotional research would assist identifying the most appropriate method for promotion; the most suitable advertising and campaign materials; the most suitable media to be used; and also testing the effectiveness of communication in achieving the objectives. Thus, the correct answer is C. 

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