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Prıncıples Of Marketıng
Prıncıples Of Marketıng Deneme Sınavı
Prıncıples Of Marketıng Deneme Sınavı Sorusu #819904
Prıncıples Of Marketıng Deneme Sınavı Sorusu #819904
A car company cannot decide whether to advertise only on television or on both television and radio.
Which of the following research types does this company need?
Marketing environment research |
Target market research |
Promotional research |
Sales research |
Product research |
Yanıt Açıklaması:
Promotional research would assist identifying the most appropriate method for promotion; the most suitable advertising and campaign materials; the most suitable media to be used; and also testing the effectiveness of communication in achieving the objectives. Thus, the correct answer is C.
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