Prıncıples Of Marketıng Deneme Sınavı Sorusu #1371108

Which one of the following refers to the short-term incentives offered to final consumers and retailers?


Sales promotion

Advertising 

Personal selling

Direct and digital marketing

Publicity


Yanıt Açıklaması:

Companies sponsor sports or arts organizations, invites newspaper editors or university students to their factories to get the goodwill of the public. Short-term incentives offered to final consumers and retailers are called sales promotions.

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