Prıncıples Of Marketıng Deneme Sınavı Sorusu #795451

Which of the following maketing management orientations is the one that puts consumers and society first?


Production orientation

Product orientation

Sales orientation

Marketing orientation

Societal marketing orientation


Yanıt Açıklaması:

The societal marketing concept which is the newest of marketing orientations holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer’s and society’s well-being. The right answer is E. 

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