Prıncıples Of Marketıng Deneme Sınavı Sorusu #803135

Which one of the following strategic busines units refers to products or brands that have a high growth rate and high market share?

Cash cows

Question Marks

Problem Children

Dogs

Stars

Yanıt Açıklaması:

Stars are the products, brands or divisions that have a high growth rate and high market share. In order to support their rapid growth, heavy investment/cash usage is required. Their growth slow down over time and they become cash cows

PAYLAŞ:

SORUNUN CEVABI: E

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