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Prıncıples Of Marketıng
Prıncıples Of Marketıng Deneme Sınavı
Prıncıples Of Marketıng Deneme Sınavı Sorusu #803135
Prıncıples Of Marketıng Deneme Sınavı Sorusu #803135
Which one of the following strategic busines units refers to products or brands that have a high growth rate and high market share?
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Cash cows |
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Question Marks |
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Problem Children |
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Dogs |
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Stars |
Yanıt Açıklaması:
Stars are the products, brands or divisions that have a high growth rate and high market share. In order to support their rapid growth, heavy investment/cash usage is required. Their growth slow down over time and they become cash cows
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