Prıncıples Of Marketıng Deneme Sınavı Sorusu #803255

Which one of the followings refers to dividing a market into distinct groups of buyers who have different needs?


Market segmentation

Positioning

Differentation

Marketing mix

Market demand


Yanıt Açıklaması:

Market segmentation is dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior and who might require seperate products or marketing programs.

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