Prıncıples Of Marketıng Deneme Sınavı Sorusu #817963

"Consumers often avoid purchasing products or brands associated with such negative groups because of their symbolic meaning." Which option is defined above?

Reference group

A member group

An aspiration group

An avoidance group

Wife dominant

Yanıt Açıklaması:

Dissociative reference groups. Consumers often avoid purchasing products or brands associated with such negative groups because of their symbolic meaning. By
doing so, they distance themselves from those groups. Dissociative reference groups are also called as avoidance groups.

PAYLAŞ:

SORUNUN CEVABI: D

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