Prıncıples Of Marketıng Final 10. Deneme Sınavı

Toplam 20 Soru
PAYLAŞ:

1.Soru

"Consumers often avoid purchasing products or brands associated with such negative groups because of their symbolic meaning." Which option is defined above?


Reference group 

A member group

An aspiration group

An avoidance group

Wife dominant


2.Soru

1. Forming segments. 

2. Deciding which segmentation approach to use and evaluating the segments.

3. Definition of market to be segmented.

4. Deciding how to segment this market. 

5. Utilizing finer segmentation strategies.

What is the correct order of the segmentation steps which can be seen above?


2-3-5-1-4

3-4-1-5-2

4-3-2-1-5

5-4-1-3-2

3-4-5-2-1


3.Soru

I- Significance of the decision
II- Availability or extent of previous experience
III- Willingness to gather information and amount of information gathered
IV- Limited decision making
V- Decision criteria

Which of the above are among the important factors when making consumption decisions?


I-II-III

I-III-IV

II-III-V

I-II-III-IV

I-II-III-V


4.Soru

____________ is(are) collection and evaluation of information from micro and macro marketing environment that might affect company and its strategic marketing decisions.


General management terms

Seperate organizational unit

Environmental scanning

Marketing strategies

Basic cultural values


5.Soru

If a brand is positioning itself by emphasizing its fast and door-to-door delivery, what kind of positioning strategy is it?


Product differentiation

Service differentiation

Channel differentiation

People differentiation

Image differentiation


6.Soru

Which option below is an example of a demand?


water

clothe

love

adidas shoe

food


7.Soru

Which of the following is NOT a reason for purchase of a business market?


For incorporation

For consumption

For use

For advertising

For resale


8.Soru

Which of the followings is among the price-adjustment strategies?


Geographical pricing.

By-product pricing.

Product bundle pricing.

Optional-product pricing.

Captive-product pricing.


9.Soru

Which marketing strategy involves the statistical classification of people based on where they live?


Glocalized segmentation

Localized segmentation

Geodemographic segmentation

Geo-spatial segmentation

Navigational segmentation


10.Soru

I. Augmented Product

II. Actual Product

III.Core Value

IV. Specialty product

Which of the options belong to the three main levels of products?

 


I, II and III

I, II and IV

I, III and IV

II, III, and IV

III and IV


11.Soru

In the ....... stage sales are rapidly rising, costs are average and customers are characterised as early adopters.

According to characteristics given in the above statement, which one of the following product life cycle stages fills the blank?


Introduction

Birth

Growth

Maturity

Decline


12.Soru

Which of the following is NOT one of the various influences that affect consumers’ decisions?


Demographic factors

Social forces

Environmental factors

Situational factors

Perceptional factors


13.Soru

Which of the following is NOT one of the things companies need to know about their customers?


Who they are

What they buy

Why they buy

When they buy

Where they are


14.Soru

... is the process of selecting, organizing and interpreting information inputs to produce meaning.

Which of the following completes the definition above?


Perception

Information inputs

Selective exposure

Selective perception

Selective retention


15.Soru

Which one of the followings related to distribution channel members's functions refers to coordinating production activities with needs of consumers? 


Information

Contact

Negotiation

Financing

Matching


16.Soru

Which of the following statement cannot be accepted as correct about Target Market Strategies?


Concentrated marketing is not a risk free strategy

In Micromarketing needs and wants of specific individuals and local customer segments are important to tailor products and marketing programs.

One-to-one marketing is also known as Individual Marketing.

In Concentrated marketing a firm targets several market segments and designs separate offers for each.

Mass marketing means going after the whole market with one offer.


17.Soru

I. Features 

II. Packaging 

III. Services

Of the marketing mix concepts, Product involves which of the following?


Only I

Only II

I and II 

I and III 

I, II and III


18.Soru

Which of the following factors is made up the microenvironment?

 

  1. Company
  2. Suppliers
  3. Marketing
  4. Intermediaries
  5. Competitors
  6. Publics
  7. Customers


None

Only I, II, III, V

Only II, IV, VI, VII

Only I, III, V, VI

All 


19.Soru

An adult person only retains his friends in memory about his school years, but forgets the beating he got from his teacher. 

What is the right definition of this situation?


Information inputs

Learning

Selective exposure 

Selective perception

Selective retention


20.Soru

Which of the following does not belong to Market factors theme?


Power of buyers

Price

Growth rate

Quality

Size