Prıncıples Of Marketıng Deneme Sınavı Sorusu #851407
1. Forming segments.
2. Deciding which segmentation approach to use and evaluating the segments.
3. Definition of market to be segmented.
4. Deciding how to segment this market.
5. Utilizing finer segmentation strategies.
What is the correct order of the segmentation steps which can be seen above?
|
2-3-5-1-4 |
|
3-4-1-5-2 |
|
4-3-2-1-5 |
|
5-4-1-3-2 |
|
3-4-5-2-1 |
The process begins with the definition of market to be segmented. The second step is to decidehow to segment this market. The third step in segmentation is to form segments. After completing the formation of segments, the company can now utilize finer segmentation strategies. At the final step, companies need to decide which segmentation approach they should use and evaluate the segments. The correct answer is "B".
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