Prıncıples Of Marketıng Deneme Sınavı Sorusu #851570
Which of the following statement cannot be accepted as correct about Target Market Strategies?
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Concentrated marketing is not a risk free strategy |
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In Micromarketing needs and wants of specific individuals and local customer segments are important to tailor products and marketing programs. |
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One-to-one marketing is also known as Individual Marketing. |
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In Concentrated marketing a firm targets several market segments and designs separate offers for each. |
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Mass marketing means going after the whole market with one offer. |
Concentrated (niche) marketing is a marketcoverage strategy in which a firm goes after a large share of one or a few segments or niches. A firm targets several market segments and designs separate offers for each in Differentiated (segmented) marketing. The correct answer is "D"
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