Prıncıples Of Marketıng Deneme Sınavı Sorusu #1376497

Which of the following statements is true for “vision”?


Vision means empty slogans or meaningless ideals.

Visions are principles and shared beliefs. 

Vision is a statement of the organization’s purpose.

Vision states the standards for the future success of a business.

Vision means the basis of strategy formation.


Yanıt Açıklaması:

While a mission states the fundamental reason of existence of a business, vision reflects the businesses’ future. Vision establishes where a company wants to be in the future over a specific period of time and how it wants to appear. That means; vision states the standards for the future success of a business.

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