Prıncıples Of Marketıng Final 11. Deneme Sınavı
Toplam 20 Soru1.Soru
Which of the following statements is true for “vision”?
Vision means empty slogans or meaningless ideals. |
Visions are principles and shared beliefs. |
Vision is a statement of the organization’s purpose. |
Vision states the standards for the future success of a business. |
Vision means the basis of strategy formation. |
While a mission states the fundamental reason of existence of a business, vision reflects the businesses’ future. Vision establishes where a company wants to be in the future over a specific period of time and how it wants to appear. That means; vision states the standards for the future success of a business.
2.Soru
Which of the following is not one of the four main types of segmentation variables used in consumer markets?
Geographic |
Demographic |
Psychographic |
Behavioral |
Sociographic |
Companies can use one or more variables to segment a market. There are four main types of segmentation variables used in consumer markets; geographic, demographic, psychographic and behavioral variables. "Sociographic" is not one of these variables.
3.Soru
Which of the following is the step that consumer moves to act via a need he/she felt in decision making process?
Need recognition |
Identification of alternatives |
Evaluation of alternatives |
Decision |
Evaluation of decision |
Need recognition is the step that consumer moves to act via a need he/she felt.
4.Soru
When making consumption decisions, which of the following is NOT important?
Significance |
Availability |
Willingness |
Alternatives |
Experiences |
Undoubtedly, there are some factors that are important when making consumption decisions such as; • Significance of the decision • Availability or extent of previous experience • Willingness to gather information and amount of information gathered • The number of alternatives available • Decision criteria.
5.Soru
Which of the following is a B2C marketing?
Wholesaler to local markets |
Factory to a distributer |
Supermarket to a consumer |
Final assembler to a wholesaler |
Distributer to a retailer |
In the value chain, from raw materials stage up until the retailer stage, all activities conducted are B2B. Only the activities involved between the retailer and the consumer are B2C. therefore the correct answer is C.
6.Soru
I- Demographic factors
II- Psychological forces
III- Social forces
IV- Individual factors
V- Financial factors
Which of the above are among the influences that affect consumers’ decisions?
I-II-III-V |
II-III-IV-V |
III-IV-V |
I-II-III |
I-III-V |
There are various influences that affect consumers’ decisions. The six categories of influences are:
1. Demographic factors such as age, gender, income of consumers,
2. Psychological forces such as perceptions, attitudes, learning abilities, personalities of consumers,
3. Social forces such as families, friends, and reference groups of consumers,
4. Situational factors such as physical surroundings, social surroundings, time perspective, reason for purchase and the buyer’s monetary conditions,
5. Environmental factors such as economic conditions, political circumstances in the country of a consumer and
6. Marketing factors
Thus, the correct answer is D.
7.Soru
"_________________is when the demand for a certain product is related to the demand of other products." Which of the following fills in the gap correctly?
"_________________is when the demand for a certain product is related to the demand of other products." Which of the following fills in the gap correctly?
Derived demand |
Joint demand |
Elastic demand |
Inelastic demand |
Fluctuating demand |
Joint demand is when the demand for a certain product is related to the demand of other products.
8.Soru
_____ aims to reach consumers as many stores as possible. Consumers can find products in a broad range of stores from buffets to hypermarkets.
Which of the following completes the given statement above?
Intensive distribution |
Selective distribution |
Exclusive distribution |
Physical distribution |
Integrated distribution |
Intensive distribution aims to reach consumers as many stores as possible. Consumers can find products in a broad range of stores from buffets to hypermarkets. Convenience products are distributed in this way.
9.Soru
What are the people, who have an influence on other people and the decider in the buying centre called?
Influencers |
Deciders |
Buyers |
Initiators |
Users |
People who have an influence on other people and the decider in the buying centre are called Influencers. They can easily change others minds, therefore A is the correct answer.
10.Soru
........ refers to the group of individuals that consists of all organizational members who are involved in any way, to any extent, in any phase of a specific buying decision. Which term is defined above?
derived demand |
the buying center |
distribution |
wholesaler |
retailer |
The buying center “refers to the group of individuals that consists of all organizational members who are involved in any way, to any extent, in any phase of a specific buying decision.”
11.Soru
A consumer's decision to purchase any product is affected by how much it costs.
Which category of factors influencing the consumer decision process is exemplified above?
Marketing factors |
Social forces |
Situational factors |
Environmental factors |
Psychological forces |
Marketing factors include product, price, promotion, place, and distribution.
12.Soru
Which sub-category is defined under the category called "Foundation Goods"?
Raw Materials |
Manufactured Materials and Parts |
Installations |
Supplies |
Services |
ii. Foundation Goods – These products are used to make other products but they do not become part of the finished product. Foundation goods are capital items, and thus, when they get old and are worn out, they can be depreciated from expenses. c. Installations – These items cannot be easily removed from the office/manufacturing building. For example, cranes, elevators, escalators, blast furnaces, turbines, presses, safes, etc. The buildings themselves, lands, supercomputer systems, airplanes of an airline company, oil tankers of an energy company, etc. are also examples of installations. Installations are considered fixed assets of the company and are depreciated in time. Installations are usually quite expensive and thus their purchase requires the formation of a buying center when making a purchase decision. d. Accessory Equipment – These products are usually smaller pieces of equipment that are less expensive than installations and can easily be removed from buildings. For example, hand tools workers use in the factory, fork lifts, smaller motors, personal computers and lap tops, furniture (tables, chairs, sofas, lighting equipment, etc) used in the office, etc. These products are usually available in standard sizes and versions, have lower prices and may be bought from many suppliers
13.Soru
I.Manager summary
II.Strategies
III.Financial plan
IV.Staff summary
Which of the above are among the contents of the annual marketing plan?
I, III |
II, IV |
I, II, III |
I, II, IV |
II, III, IV |
The contents of the annual marketing plan are as follows:
- Manager summary
- Situational analysis
- Goals
- Strategies
- Tactics
- Financial plan
- Time
- Evaluation procedures
Therefore, the answer is "C".
14.Soru
The basic human requirements such as food, clothing become _____ when they are directed to specific objects, people, things that might satisfy.
Which of the following completes the sentence above?
Needs |
Wants |
Demand |
Motivation |
Decision |
Needs are the basic human requirements such as food, clothing, love, respect and success for survival. When unmet, they give a certain amount of tension. Needs become wants when they are directed to specific objects, people, things that might satisfy the need. Demands are wants for specific products backed by an ability to pay.
15.Soru
Which option below is not an example of consumer buying behavior?
Buying something to sell |
Buying home equipments |
Buying presents to children |
Buying food |
Buying clothes |
Consumer buying behavior refers to the buying behaviors of ultimate consumers, those who purchase products and services for either personal or household needs, not for business purposes such as re-selling.
16.Soru
It is the fifth stage of the B2B buying process where the organization contacts qualified suppliers and asks them to prepare and submit their written proposals if they are interested. Which stage is mentioned above?
general need description |
performance review |
product specification |
proposal solicitation |
supplier search |
Proposal Solicitation: The fifth stage of the B2B buying process is the stage where the organization contacts qualified suppliers and asks them to prepare and submit their written proposals if they are interested.
17.Soru
Which of the following is NOT one of the roles that exist in organizational buying?
Gatekeepers |
Influencers |
Initiators |
Deciders |
Manipulators |
The roles that exist in organizational buying are:
Initiators, users, influencers, deciders, buyers, gatekeepers.
18.Soru
Which of the following is the correct order of the Value Chain?
Raw Materials-Retailer-Wholesaler-Final Assembly |
Raw Materials-Retailer-Wholesaler-consumer |
Retailer-Consumer-Brander-Raw Material |
Final Assembly-Brander-Retailer-Consumer |
Retailer-Wholesaler-Final Assembly-Material Processing |
The correct order of the Value Chain is:
RAW MATERIALS-MATERIAL PROCESSING-PARTS AND SUB-ASSEMBLY-FINAL ASSEMBLY-DISTRIBUTION (BRANDER) WHOLESALER-RETAILER-CONSUMER.
The correct answer is D. In the other options the order is not correct.
19.Soru
Which of the following factors does not affect the market segment attractiveness?
Environmental factors |
Competitive factors |
Market factors |
Economic and technological factors |
Behavioral factors |
We can categorize the factors that may affect market segment attractiveness under four main themes
• Market factors
• Economic and technological factors
• Competitive factors
• Environmental factors.
The correct answer is "E".
20.Soru
If a person buys all of his/her clothes from the same brand, then how can you define this situation?
Brand hate |
Consumer's expectations |
Product's performance |
Brand loyalty |
Consumer's income |
Brand loyalty is defined as; a customer’s favorable attitude toward a specific brand.
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