Prıncıples Of Marketıng Final 11. Deneme Sınavı

Toplam 20 Soru
PAYLAŞ:

1.Soru

Which of the following statements is true for “vision”?


Vision means empty slogans or meaningless ideals.

Visions are principles and shared beliefs. 

Vision is a statement of the organization’s purpose.

Vision states the standards for the future success of a business.

Vision means the basis of strategy formation.


2.Soru

Which of the following is not one of the four main types of segmentation variables used in consumer markets?


Geographic

Demographic

Psychographic

Behavioral 

Sociographic


3.Soru

Which of the following is the step that consumer moves to act via a need he/she felt in decision making process?


Need recognition 

Identification of alternatives

Evaluation of alternatives

Decision

Evaluation of decision


4.Soru

When making consumption decisions, which of the following is NOT important?


Significance

Availability

Willingness

Alternatives

Experiences


5.Soru

Which of the following is a B2C marketing?


Wholesaler to local markets

Factory to a distributer

Supermarket to a consumer

Final assembler to a wholesaler

Distributer to a retailer


6.Soru

I- Demographic factors 

II- Psychological forces

III- Social forces 

IV- Individual factors 

V- Financial factors  

Which of the above are among the influences that affect consumers’ decisions?


I-II-III-V

II-III-IV-V

III-IV-V

I-II-III

I-III-V


7.Soru

 "_________________is when the demand for a certain product is related to the demand of other products." Which of the following fills in the gap correctly?


Derived demand

Joint demand

Elastic demand

Inelastic demand

Fluctuating demand


8.Soru

_____ aims to reach consumers as many stores as possible. Consumers can find products in a broad range of stores from buffets to hypermarkets.

Which of the following completes the given statement above?


Intensive distribution

Selective distribution

Exclusive distribution

Physical distribution

Integrated distribution


9.Soru

What are the people, who have an influence on other people and the decider in the buying centre called?


Influencers

Deciders

Buyers

Initiators

Users


10.Soru

........ refers to the group of individuals that consists of all organizational members who are involved in any way, to any extent, in any phase of a specific buying decision.                                                                            Which term is defined above?


derived demand

the buying center

distribution

wholesaler

retailer


11.Soru

A consumer's decision to purchase any product is affected by how much it costs.

Which category of factors influencing the consumer decision process is exemplified above?


Marketing factors

Social forces

Situational factors

Environmental factors

Psychological forces


12.Soru

Which sub-category is defined under the category called "Foundation Goods"?


Raw Materials

Manufactured Materials and Parts

Installations

Supplies

Services


13.Soru

I.Manager summary

II.Strategies

III.Financial plan

IV.Staff summary

Which of the above are among the contents of the annual marketing plan?


I, III

II, IV

I, II, III

I, II, IV

II, III, IV


14.Soru

The basic human requirements such as food, clothing become _____ when they are directed to specific objects, people, things that might satisfy.

Which of the following completes the sentence above?


Needs

Wants

Demand

Motivation

Decision


15.Soru

Which option below is not an example of consumer buying behavior?


Buying something to sell 

Buying home equipments

Buying presents to children

Buying food

Buying clothes


16.Soru

It is the fifth stage of the B2B buying process where the organization contacts qualified suppliers and asks them to prepare and submit their written proposals if they are interested.                                                       Which stage is mentioned above?


general need description

performance review

product specification

proposal solicitation

supplier search


17.Soru

Which of the following is NOT one of the roles that exist in organizational buying?


Gatekeepers

Influencers

Initiators

Deciders

Manipulators


18.Soru

Which of the following is the correct order of the Value Chain?


Raw Materials-Retailer-Wholesaler-Final Assembly

Raw Materials-Retailer-Wholesaler-consumer

Retailer-Consumer-Brander-Raw Material

Final Assembly-Brander-Retailer-Consumer

Retailer-Wholesaler-Final Assembly-Material Processing


19.Soru

Which of the following factors does not affect the market segment attractiveness?


Environmental factors

Competitive factors

Market factors

Economic and technological factors

Behavioral factors


20.Soru

If a person buys all of his/her clothes from the same brand, then how can you define this situation? 


Brand hate

Consumer's expectations

Product's performance

Brand loyalty

Consumer's income