Prıncıples Of Marketıng Deneme Sınavı Sorusu #815059

Which of the following is not one of the four main types of segmentation variables used in consumer markets?


Geographic

Demographic

Psychographic

Behavioral 

Sociographic


Yanıt Açıklaması:

Companies can use one or more variables to segment a market. There are four main types of segmentation variables used in consumer markets; geographic, demographic, psychographic and behavioral variables. "Sociographic" is not one of these variables.

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