Prıncıples Of Marketıng Deneme Sınavı Sorusu #1394227

Which of the following is among the stages of a strategic business plan?


Performing a situational analysis

Setting marketing goals and objectives

Establishing positioning and differentiation advantage 

Selecting the target and measure the market demand

Formulating marketing mix


Yanıt Açıklaması:

The Stages of Strategic Business Plan are as in the following:

1. Defining the company’s values, mission and vision

2. Performing a situational analysis

3. Setting the company’s objectives and goals

4. Establishing suitable strategies 

Therefore, the answer is "A".

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