Generation of new ideas: Ideas are gathered from different parties such as employers, consumers, competitors, etc. Screening of new ideas: All ideas are evaluated based on several criteria such as potential market size, cost, product development time to find the better ideas and in this stage poor ideas are eliminated. Concept development and testing: Consumers are included in the process to select the best concepts. Marketing Strategy Development: This step includes preparing plans and programmes for test marketing. Business analysis: Some analyses such as cost, demand, profitability are performed to prove potential economic success of new concepts. Product development programme: After completing the stages above, a prototype is developed. Test marketing: The new product may be tested in a small market such as a city before commercialization stage to see if there is a need to make changes in the product or in any aspect of marketing strategy based on the opinions of consumers. Commercialization and control: If all stages are completed successfully, the new product is launched to the market. 

The Stages of Strategic Business Plan are as in the following:

1. Defining the company’s values, mission and vision

2. Performing a situational analysis

3. Setting the company’s objectives and goals

4. Establishing suitable strategies 

Therefore, the answer is "A".

Typical problems that marketing managers encounter in terms of marketing information are :
1. The lesser amount of required and relevant information compared to larger amount of redundant information;
2. Reaching the required information as a result of dispersed information sources in the company;
3. Being unable to reach some vital marketing information since they are constrained by some managers;
4. Being unable to gather critical marketing information at the time they are needed;
5. Being unable to be sure of the accuracy and precision of the marketing information gathered.

Thus the correct answer is D. 

There are so many factors that may affect market segment attractiveness. We can categorize these factors under four main themes;
• Market factors(size; growth rate; life cycle stage; predictability; price elasticity; bargaining power of buyers; cyclicality of demand)
• Economic and technological factors(Barriers to entry and exit; bargaining power of suppliers; technology utilisation; investment required; margins)
• Competitive factors(Intensity; quality; threat of substitution; degree of differentiation)
• Environmental factors(Economic fluctuations; political and legal regulation; social, physical environment)

Here are the brief explanations of The Big Five traits: • Openness-to-experience: The tendency to be open and sensitive to new aesthetic, cultural or intellectual experiences. • Conscientiousness: The degree to which the individual is responsible, hard-working, and organized. • Extraversion: The tendency to be outgoing, expressive, energetic and dominant. • Agreeableness: A number of traits that enable the individual to foster congenial relationships, and to behave cooperatively and unselfishly. • Neuroticism: The individual’s degree of emotional instability and distress, which can also manifest in outer-directed hostility, anger, frustration and irritation.

Marketing mix, also called 4 Ps of marketing, is a group of marketing tools—product, price, place, and promotion—that are controlled by the firm to satisfy the needs and wants of its target market. Therefore, the correct option is B.

Marketing mix elements, 4Ps, can be considered as 4Cs from customers’ point of view. Consumers buy a product because of the value it offers to the customers. Price does not only cover the initial money paid for buying the products from the perspectives of customers. Customers are concerned about the total cost of the product that occurs when buying, using and even getting rid of the product. Promotion is a communication activity from the customers’ point of view; customers want information and relationships. Companies provide convenience to consumers by selling and delivering products in the places the consumers want. They may want the products to be sold online and delivered to their door. Therefore, the correct option is C.

Power dressing is defined as “a style of dressing in which business people
wear formal clothes to make them seem powerful.”

There are five criteria used for evaluating the usefulness of segmentation. According to these criteria, market segments must be measurable, accessible, substantial, differentiable, and actionable. "Divisible" is not among these criteria.

Alpha Generation is the newest generation. Alpha Generation is defined as the generation born after 2010. It is the generation with the highest technological awareness, the most global, and influential generation up until now.

A strategic business plan comprises of four
stages. These are:
• Defining the values, mission and vision of
the company
• Situation analysis
• Establishing organizational goals
• Selecting strategies to reach those goals

The right answer is E.

Advertising, Personal Selling, Sales Promotion, and Public Relations belong to the Promotion dimension of the 4Ps or Marketing. 

Need recognition is described in the description.

There are five criteria used for evaluating the usefulness of segmentation. According to the substantiality criterion, the market segments must be financially attractive and should be large or profitable enough to serve. It has no meaning to increase the costs by designing a different marketing mix for a segment that does not promise enough revenue for the company. A segment should be the largest possible homogeneous group worth pursuing with a tailored marketing program. It would not pay, for example, for an automobile manufacturer to develop cars especially for people whose height is greater than seven feet. 

• Need recognition

• Identification of alternatives (information search)

• Evaluation of alternatives

• Decision (purchasing and consuming)

• Evaluation of the decision (post-purchase evaluation

The consumer market is composed of individuals who buy products for their personal needs or for the needs of their household.

All marketing mix elements include many marketing tools to accomplish their goals. The marketting mix elements and the tools that they use to accomplish their goals are listed as follows;

PRODUCT

Quality
Brand
Features
Packaging
Services

PLACE

Channels
Locations
Inventory
Transport
Logistics

PRICE

Discounts
Allowances
Payment Period
Credit

PROMOTION

Advertising
Personal Selling
Sales Promotion
Public Relations

E is the right answer. 

Business markets are comprised of manufacturers (businesses that manufacture products or services), resellers (businesses that buy products, add value and sell these products to other businesses, such as global distributors selling to local wholesalers), the government (all governments buy products to serve their publics) and non-profit organizations (such as institutions, hospitals, schools, etc.).

In B2B markets, buyers often prefer to buy products directly from the manufacturer and do not use any intermediaries. On the other hand, in B2C markets the consumer uses intermediaries.