Prıncıples Of Marketıng Deneme Sınavı Sorusu #815127

Which of the following is not one of the criteria that are used for evaluating the usefulness of segmentation?


Measurable

Accessible

Substantial

Differentiable

Divisible


Yanıt Açıklaması:

There are five criteria used for evaluating the usefulness of segmentation. According to these criteria, market segments must be measurable, accessible, substantial, differentiable, and actionable. "Divisible" is not among these criteria.

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