It is composed of individuals who buy products for their personal needs or for the needs of their household

It is made up of organizations that buy products to use in manufacturing other products, to resell to other organizations  or to facilitate the activities conducted in the business itself

It's the marketing of goods and services to industrial and institutional customers

It's the performance of business activities that facilitate exchange processes between producers and organizational customers

It is the management process responsible for the facilitation of exchange between producers of goods and services and their organizational customers.