Marketing mix elements, 4Ps, can be considered as 4Cs from customers’ point of view. Consumers buy a product because of the value it offers to the customers. Price does not only cover the initial money paid for buying the products from the perspectives of customers. Customers are concerned about the total cost of the product that occurs when buying, using and even getting rid of the product. Promotion is a communication activity from the customers’ point of view; customers want information and relationships. Companies provide convenience to consumers by selling and delivering products in the places the consumers want. They may want the products to be sold online and delivered to their door. Therefore, the correct option is C.