Prıncıples Of Marketıng Deneme Sınavı Sorusu #819778
I- The lesser amount of required and relevant information compared to larger amount of redundant information
II- Being unable to gather critical marketing information at the time they are needed
III-Being sure of the accuracy and precision of the marketing information gathered yet to be unable to decide on the necessary action
IV- Being unable to filter the vital piece of marketing information since information is heavily provided by some managers
Which of the statements given above is/are among typical problems that marketing managers encounter in terms of marketing information?
|
only III |
|
I-III-IV |
|
II-IV |
|
I-II |
|
I-III |
Typical problems that marketing managers encounter in terms of marketing information are :
1. The lesser amount of required and relevant information compared to larger amount of redundant information;
2. Reaching the required information as a result of dispersed information sources in the company;
3. Being unable to reach some vital marketing information since they are constrained by some managers;
4. Being unable to gather critical marketing information at the time they are needed;
5. Being unable to be sure of the accuracy and precision of the marketing information gathered.
Thus the correct answer is D.
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