Local marketing involves tailoring brands and promotions to the needs and wants of local customers. With the advances in information and communication technologies, location-based marketing has become an increasingly attractive targeting strategy for many companies. Geolocation technologies help companies to locate their customers’ position and engage them with localized deals on their mobile devices wherever they are. This is called SoLoMo (social+local+mobile) marketing. This strategy combines social media, location-based marketing and mobile commerce to develop a more targeted and powerful marketing strategy.