Prıncıples Of Marketıng Deneme Sınavı Sorusu #800756

Which one is the characteristic of the consumer market?


Group decision making

Professional purchasing

Geographic concentration

Close supplier-customer relations

Using intermediaries


Yanıt Açıklaması:

In B2B markets, buyers often prefer to buy products directly from the manufacturer and do not use any intermediaries. On the other hand, in B2C markets the consumer uses intermediaries.

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