Prıncıples Of Marketıng Deneme Sınavı Sorusu #1101697

"The individuals in the buying center control access of information into the buying center and the sharing of information among the members in the buying center."                                                                                      Which role of individuals in the buying center is mentioned above?


influencers

gatekeepers

buyers

deciders

initiators


Yanıt Açıklaması:

Gatekeepers – the people who control access of information into the buying center and the sharing of information among the members in the buying center.

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