Prıncıples Of Marketıng Final 3. Deneme Sınavı

Toplam 20 Soru
PAYLAŞ:

1.Soru

Considering B2B Product Classification which of the following is a correct match?


Entering Goods - Installations 

Facilitating Goods - Raw Materials

Foundation Goods - Supplies

Entering Goods - Accessory Equipment

Foundation Goods - Business Services


2.Soru

Based on the basic life cycle stages of a family, what is considered to be the financial circumstance and purchasing characteristic of a "type 1 empty nest(empty nest I)" family?


Better off financially, two incomes; purchase home, some consumer durables

Financial position improving; some working spouses

Home ownership peak; renewed interest in travel and leisure activities; buy luxuries

Drastic cut in income; medical services bought

Income good, but likely to sell home


3.Soru

I. Decision

II. Need recognition

III. Evaluation of the decision

IV. Identification of alternatives 

V. Evaluation of alternatives

Which of the following is the correct order of the consumer decision making process?


II- IV- V- I- III

II- III- V- IV- I

IV- V- II- III- I 

V- I- IV- III- II

IV- II- III- I- V


4.Soru

Which of the following factors is not related to the competitive structure of the market?


Competitive intensity

Threat of substitution

Quality of competition

Social acceptability

Degree of differentiation


5.Soru

Which one of the followings related to usefulness of segmentation 

refers to  creating subgroups that give different responses to different marketing activities?


Differentiable

Substantial

Actionable

Measurable

Accessible


6.Soru

Which country has the largest economy in the world?


Germany

Turkey

The United Kingdom

The USA

China


7.Soru

According to Kotler & Armstrong (2013), what are the three main levels of products?


Core-Actual-Augmented

Consumer-Convenience-Shopping

Specialty-Unsought-Industrial

Materials-Supplies-Services

Non-durable-Services-Durable


8.Soru

Which of the following is not one of the functions of channel members in marketting?


Gathering information

Getting in touch with potential buyers

Designing new products

Transporting products

Storing products


9.Soru

Which level of Maslow's hierarchy of needs do prestige and feeling of accomplishment belong to?


Self-actualization

Esteem needs

Belongingness and love needs

Safety needs

Psychological needs


10.Soru

Which of the followings is among the internal factors affecting price decisions?


Distribution channels.

Costs.

Legal regulations.

Societal concerns.

Market and demand structure.


11.Soru

"Intimate relationships, friends" Which level of Maslow's Hierarchy of Needs does the example belong to?


Self actualization

Esteem needs

Belongingness and love needs

Safety needs

Physiological needs


12.Soru

............. means that the demand for a B2B product depends on the demand for the finished product in B2C market.                                         Which term is defined above?


derived demand

fluctuating demand

inelastic demand

joint demand

direct purchasing


13.Soru

I. Channels

II. Inventory

III.Packaging

Of the marketing mix concepts, place involves which of the following?


Only I

Only II

I, and II

I and III

II and III


14.Soru

Based on the English abbreviations of the words, the marketing mix elements are called “4P”s. Which of the following answers gives these words correctly?


Profile, privacy, plan and preference

Product, price, place and promotion

Price, portfolio, place and product

Promotion, placement, privacy and price

Product, portfolio, plan and price 


15.Soru

Which of the following is one of the factors that are important when making consumption decisions?


Having enough information 

Having no previous experience 

Significance of the decision 

The lack of alternatives

Having no decision criteria


16.Soru

... consists of individuals who buy either for themselves or for the family and households. 

Which of the following completes the definition above? 


Consumer market

Industrial market

Consumer buying behavior 

Individual market

Personal market 


17.Soru

Which one of the folowing statements related to classifications of products is correct?


Consumer products are physical goods and services purchased frequently
with a maximum buying effort.

Sport cars and designer clothes are examples of shopping products

Unsought products are products like raw materials, supplies, components

Non-durable goods are those goods bought frequently and consumed in a while such as newspaper, bread, and water.

Insurance and airline services are examples of specialty products.


18.Soru

Which of the following is not one of the criteria used for evaluating the usefulness of segmentation?


Accessible

Measurable

Differentiable

 Actionable

Profitable


19.Soru

"The individuals in the buying center control access of information into the buying center and the sharing of information among the members in the buying center."                                                                                      Which role of individuals in the buying center is mentioned above?


influencers

gatekeepers

buyers

deciders

initiators


20.Soru

... is an internal energizing force that directs a person’s activities towards satisfying needs or achieving goals. 

Which of the following completes the definition given above?


A motive

Need recognition

Identification of alternatives 

Evaluation of alternatives

Evaluation of the decision