Prıncıples Of Marketıng Final 3. Deneme Sınavı
Toplam 20 Soru1.Soru
Considering B2B Product Classification which of the following is a correct match?
Entering Goods - Installations |
Facilitating Goods - Raw Materials |
Foundation Goods - Supplies |
Entering Goods - Accessory Equipment |
Foundation Goods - Business Services |
Raw Materials, Manufactured Materials and Parts are defined as Entering Goods. Installations and Accessory Equipment are called Foundation Goods. Supplies and Business Services are called Facilitating Goods. Therefore the correct answer is C.
2.Soru
Based on the basic life cycle stages of a family, what is considered to be the financial circumstance and purchasing characteristic of a "type 1 empty nest(empty nest I)" family?
Better off financially, two incomes; purchase home, some consumer durables |
Financial position improving; some working spouses |
Home ownership peak; renewed interest in travel and leisure activities; buy luxuries |
Drastic cut in income; medical services bought |
Income good, but likely to sell home |
According to the basic life cycle stages of a family segmentation, an "empty nest I" kind of family consists of older married couples and have no children at home. At this stage, the families are usually considered to peak at home ownership, tend to have a renewed interest in travel and leisure activities, and buy luxuries.
3.Soru
I. Decision
II. Need recognition
III. Evaluation of the decision
IV. Identification of alternatives
V. Evaluation of alternatives
Which of the following is the correct order of the consumer decision making process?
II- IV- V- I- III |
II- III- V- IV- I |
IV- V- II- III- I |
V- I- IV- III- II |
IV- II- III- I- V |
• Need recognition
• Identification of alternatives (information search)
• Evaluation of alternatives
• Decision (purchasing and consuming)
• Evaluation of the decision.
4.Soru
Which of the following factors is not related to the competitive structure of the market?
Competitive intensity |
Threat of substitution |
Quality of competition |
Social acceptability |
Degree of differentiation |
Social acceptability is one of the Business Environment Factors.
5.Soru
Which one of the followings related to usefulness of segmentation
refers to creating subgroups that give different responses to different marketing activities?
Differentiable |
Substantial |
Actionable |
Measurable |
Accessible |
Differentiable: The variables used to segment the market should create subgroups that give different responses to different marketing activities of the company.
6.Soru
Which country has the largest economy in the world?
Germany |
Turkey |
The United Kingdom |
The USA |
China |
The economy of the United States is the largest economy in the world.
7.Soru
According to Kotler & Armstrong (2013), what are the three main levels of products?
Core-Actual-Augmented |
Consumer-Convenience-Shopping |
Specialty-Unsought-Industrial |
Materials-Supplies-Services |
Non-durable-Services-Durable |
There are three main levels of products. Core product is the core value expected from a product. For example, the core value of a mobile phone is communication. The core value should be transformed into an actual product which includes product features, quality, and design as well as packaging and brand. For instance, Iphone is an actual product. Augmented product consists of warranty, after-sale service, payment options, and credits. Thus, a product has core, actual, and augmented levels.
8.Soru
Which of the following is not one of the functions of channel members in marketting?
Gathering information |
Getting in touch with potential buyers |
Designing new products |
Transporting products |
Storing products |
There are many functions of channel members including physical distribution, communication, transaction, and facilitation.These functions include:
• Information: Channel members gather information from market and consumers and transfer it to the company. They also transfer the information about the company and its products to consumers.
• Promotion: Channel members communicate with consumers to convince them for buying. Sales incentives may be offered to the retailers to gain their cooperation for the sales of the products. Retailers may promote the products by advertising in local billboards.
• Contact: Channel members try to find and get in touch with potential buyers.
• Matching: Channel members coordinate production activities with the needs and wants of consumers.
• Negotiation: Channel members try to reach a deal in order to transfer the ownership of products. They negotiate on price, selling terms, duty of each member etc.
• Physical distribution: Channel members transport and store the products.
• Financing: Channel members fund channel activities.
• Risk taking: Channel members take the risks of channel activities. C is the right answer
9.Soru
Which level of Maslow's hierarchy of needs do prestige and feeling of accomplishment belong to?
Self-actualization |
Esteem needs |
Belongingness and love needs |
Safety needs |
Psychological needs |
Prestige and accomplishment appear as human needs on the fourth level which is esteem needs.
10.Soru
Which of the followings is among the internal factors affecting price decisions?
Distribution channels. |
Costs. |
Legal regulations. |
Societal concerns. |
Market and demand structure. |
Internal Factors Affecting Price Decisions
1. Costs: Cost is the lower limit of price (or price floor).
2. Pricing aims: Pricing aims include survival, increasing market share, prestige, penetrating the market etc.
3. Other Marketing Mix Elements: Product, promotion, and place should give messages to consumers in the same direction. For example, if the price of a product is high, the quality of the product should also be high.
Therefore, the correct option is B.
11.Soru
"Intimate relationships, friends" Which level of Maslow's Hierarchy of Needs does the example belong to?
Self actualization |
Esteem needs |
Belongingness and love needs |
Safety needs |
Physiological needs |
Belongingness and love needs:intimate relationships, friends (see figure:5.2)
12.Soru
............. means that the demand for a B2B product depends on the demand for the finished product in B2C market. Which term is defined above?
derived demand |
fluctuating demand |
inelastic demand |
joint demand |
direct purchasing |
Perhaps the most important feature of B2B markets is derived demand because this is a trait that only pertains to B2B markets. Derived demand means that the demand for a B2B product depends on the demand for the finished product in the B2C market.
13.Soru
I. Channels
II. Inventory
III.Packaging
Of the marketing mix concepts, place involves which of the following?
Only I |
Only II |
I, and II |
I and III |
II and III |
Channels, Locations, Inventory, Transport, and Logistics belong to the Place of the 4Ps or Marketing.
14.Soru
Based on the English abbreviations of the words, the marketing mix elements are called “4P”s. Which of the following answers gives these words correctly?
Profile, privacy, plan and preference |
Product, price, place and promotion |
Price, portfolio, place and product |
Promotion, placement, privacy and price |
Product, portfolio, plan and price |
Based on the English abbreviations of the words (Product, Price, Place and Promotion), the marketing mix elements are called “4P”s.
15.Soru
Which of the following is one of the factors that are important when making consumption decisions?
Having enough information |
Having no previous experience |
Significance of the decision |
The lack of alternatives |
Having no decision criteria |
The significance of the decision is one of the criteria.
16.Soru
... consists of individuals who buy either for themselves or for the family and households.
Which of the following completes the definition above?
Consumer market |
Industrial market |
Consumer buying behavior |
Individual market |
Personal market |
Consumer market that consists of individuals who buy either for themselves or for the family and households. Thus, the correct answer is A.
17.Soru
Which one of the folowing statements related to classifications of products is correct?
Consumer products are physical goods and services purchased frequently |
Sport cars and designer clothes are examples of shopping products |
Unsought products are products like raw materials, supplies, components |
Non-durable goods are those goods bought frequently and consumed in a while such as newspaper, bread, and water. |
Insurance and airline services are examples of specialty products. |
Insurance and airline services are examples of services. Consumer products are
physical goods and services bought for personal use by final consumers. Sport cars and designer clothes are examples of specialty products. Industrial products are products like raw materials, supplies, components, and professional services bought to create economic value rather than personal usage
18.Soru
Which of the following is not one of the criteria used for evaluating the usefulness of segmentation?
Accessible |
Measurable |
Differentiable |
Actionable |
Profitable |
There are five criteria used for evaluating the usefulness of segmentation; measurable, accessible, sunstantial, differentiable, actionable.
19.Soru
"The individuals in the buying center control access of information into the buying center and the sharing of information among the members in the buying center." Which role of individuals in the buying center is mentioned above?
influencers |
gatekeepers |
buyers |
deciders |
initiators |
Gatekeepers – the people who control access of information into the buying center and the sharing of information among the members in the buying center.
20.Soru
... is an internal energizing force that directs a person’s activities towards satisfying needs or achieving goals.
Which of the following completes the definition given above?
A motive |
Need recognition |
Identification of alternatives |
Evaluation of alternatives |
Evaluation of the decision |
A motive is an internal energizing force that directs a person’s activities towards satisfying needs or achieving goals. Thus, the correct answer is A.
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