Internal Factors Affecting Price Decisions
1. Costs: Cost is the lower limit of price (or price floor).
2. Pricing aims: Pricing aims include survival, increasing market share, prestige, penetrating the market etc.
3. Other Marketing Mix Elements: Product, promotion, and place should give messages to consumers in the same direction. For example, if the price of a product is high, the quality of the product should also be high. 

Therefore, the correct option is B.