Prıncıples Of Marketıng Deneme Sınavı Sorusu #821843

... is an internal energizing force that directs a person’s activities towards satisfying needs or achieving goals. 

Which of the following completes the definition given above?


A motive

Need recognition

Identification of alternatives 

Evaluation of alternatives

Evaluation of the decision 


Yanıt Açıklaması:

A motive is an internal energizing force that directs a person’s activities towards satisfying needs or achieving goals. Thus, the correct answer is A. 

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