Prıncıples Of Marketıng Deneme Sınavı Sorusu #815649

I. Decision

II. Need recognition

III. Evaluation of the decision

IV. Identification of alternatives 

V. Evaluation of alternatives

Which of the following is the correct order of the consumer decision making process?


II- IV- V- I- III

II- III- V- IV- I

IV- V- II- III- I 

V- I- IV- III- II

IV- II- III- I- V


Yanıt Açıklaması:

• Need recognition

• Identification of alternatives (information search)

• Evaluation of alternatives

• Decision (purchasing and consuming)

• Evaluation of the decision.

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