Prıncıples Of Marketıng Deneme Sınavı Sorusu #801810

Which one of the followings related to usefulness of segmentation 

refers to  creating subgroups that give different responses to different marketing activities?


Differentiable

Substantial

Actionable

Measurable

Accessible


Yanıt Açıklaması:

Differentiable: The variables used to segment the market should create subgroups that give different responses to different marketing activities of the company.

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