Consumer needs and preferences may vary according to product use situations, so marketers’ may prefer to use different variables such as occasions, importance of the purchase, and prior experience with the product or user status for segmentation. By using occasion segmentation, marketers divide the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item. For example, Coca Cola try to boost consumption by promoting consumption during the Ramadan. Some fruit juice companies promote orange juice as a drink for breakfast like tea.